Damaris Ltd

QUEEN OF LINGERIE. - TATLER Damaris Evans is the creative force that revolutionised the lingerie landscape and took us outside the long accepted norm. Before her eponymous Damaris lingerie, there was no such thing as a bow-back knicker, the world had never heard of bottom cleavage, corset tie designs did not exist and star knickers were unimaginable. When Damaris burst onto the scene, press exploded with praise. Damaris paved the way for truly luxury lingerie. The Times said; Damaris has broken the mould in lingerie- no one sold knickers over 100.00 before her. For the first time in their 109-year history, retail giant Selfridges found themselves with a waiting list for underwear. Tales of women fighting at the tills over Damaris were reported in Elle Magazine. Before Damaris, a bra was a bra, and a knicker was simply a knicker. Born and raised in Notting Hill, Damaris started the label from her kitchen table with a 5,000.00 grant from the Princes Trust in 2001. Damaris ...