Darrell Survey

Darrell Survey Co. Sponsorship Data Since 1932 The Darrell Survey, an global independent market-research company directly observes and records golf equipment usage of pro and amateur players. Its customers, major manufacturers from all segments of the industry, use the data to: - Define market share - Develop sales strategies - Gain competitive intelligence - Focus advertising messages - Verify contract obligations For testimony of its status as the authority on golf-equipment usage, one can glance at manufacturers ads in golf publications, which commonly cite the Darrell Survey. Each week, a Darrell Survey representative observes tour players on the tee on the first day of pro tournament play. Darrell Survey covers the PGA Senior, LPGA, Nike and PGA of Japan Tours, as well as selected USGA amateur and NCAA events. Money, ranking and performance reports are also available per brand and player. Each summer, the Darrell Survey interviews more than 4,000 golfers ...