DDE (Dubai Desert Extreme)

Dubai Desert Extreme L.L.C. (DDE) was formed in December 2001 by Shahriar and Shahin Khodjasteh with the mission to become a leading distributor of Action Sports, Lifestyle & Bicycle brands and products in the G.C.C. & Middle East, with its Head Quarters based in Dubai. Our philosophy is to provide the market with internationally recognised quality brands along with strong marketing support and a high level of customer service. DDE has helped support and facilitate the growth of action sports and cycling, and their associated lifestyles, furthermore developing the market for its portfolio of brands, products and services. Over the years since its inception, DDE has also developed and launched home-grown Retail concepts to cater to its growing customer base and market. As the pioneers in Skateboarding, DDE was the first to open the first dedicated Skate Shop concept called Rage, which then evolved to a complete Action Sports retailer and providing brands and products speci...