dentsu Sports Analytics

We help rights holders and brands understand fans, assess value and measure the impact of sponsorship across the sports and entertainment landscape. dentsu Sports Analytics is a new global offering bringing together the best of dentsus sports and entertainment measurement, research, data, and analytics capabilities from MKTG Sports + Entertainment (MKTG), Sponsorship Research International (SRi) and dentsu Internationals Merkle. Built on 30 years of experience delivering custom fan research and sponsorship measurement for some of the worlds leading sports and entertainment properties and brands. Supercharged fan and consumer insights leveraging some of the worlds richest data sets. Powerful proprietary methodologies for quantifying fan receptivity, the impact of sponsorship IP on marketing, and return on sponsorship investment. And now leveraging the market-leading audience targeting and activation platforms of Merkle, one of the worlds largest and most advanced data analytics ...