Digital Advertising Alliance

About the Digital Advertising Alliance The Digital Advertising Alliance (DAA) is an independent not-for-profit organization which establishes and enforces responsible privacy practices for relevant digital advertising, while giving consumers information and control over the types of digital advertising they receive. The DAA runs the YourAdChoices and mobile AppChoices programs. The DAA also runs the PoliticalAds program, which is designed to increase transparency and accountability around digital express advocacy ads. Underlying the DAAs efforts are the DAA Self-Regulatory Principles, including updates to address changing technologies and business models around multi-site, mobile, and cross-device data. Compliance with the DAA Principles is independently...

Interest-based advertising,online display advertising,multi-site data collection,cross-app data collection,mobile app advertising,and digital political advertising

Digital advertising alliance operates in the Advertising services industry.

Digital advertising alliance's revenue is 11m - 100m

Digital advertising alliance has 11 - 50 employees.