Emmas Diary

Emmas Diary is the UKs most relevant and influential communication platform for expectant mothers and new families. We have been giving pregnancy and baby advice for over 28 years and pride ourselves on supporting parents-to-be on their journey from bump to baby and beyond. All medical content is reviewed and approved by our Healthcare Team, made up of GPs and Midwives. The team ensures content aligns to NHS, NICE and Unicef UK Baby Friendly Initiative (BFI) guidelines, so you can be assured the information is credible and up to date. Throughout this consumer journey we enable brands to communicate with our audience using the media channel that best suits their campaign and purpose. This can include data or being featured in the diary, sample packs, birth wallets, social media, apps or on our website. Founded on insight and intelligence, we are continuously developing our customer proposition, particularly within our digital channels. Emmas Diary is well-established but remai...