Entropia - Part of Accenture Song

Brand marketing has become a bit of a pain in society over the last few decades. It regularly intrudes on peoples lives, it wastes peoples time by being mostly irrelevant, it often exaggerates things till it feels shallow and plastic, and it can be boring, quite often. To add to that, the advent of deep data and marketing technology has caused massive chaos and complexity in the ecosystem. Marketing lives at the cusp of business and people, and the most powerful insights and ideas can be fragile and elusive. However, complexity can kill this very soul of marketing. At the least it can take focus away from what truly matters. Brands must enhance human happiness. So must data and technology. In the age of anticipatory data, creative prototyping and curative technology, there is a historic opportunity for marketing to be different. Entropia hopes to chance upon ways we can do that with consistency, scale and of course - simplicity. We hope to bring to the play an agile, hybrid a...