EQUiTOR Value Advisory

The TATA brand is a $ 13 billion dollar asset based entirely on two defining characteristics viz. compassion and integrity. Could the TATAs build a completely new future built on this knowledge? EQUiTOR is a boutique strategy & management consultancy which was founded on the premise that a firms future (an hence its true value) lies entirely outside its books i.e. in its intangible assets. In 2001, EQUiTOR joined hands with the world leader Interbrand to introduce the idea of recognizing and unlocking value from a firms reputation alone. By 2007, EQUiTOR had reverted to its independent status as a boutique brand value advisory. With a proven body of work in India, the Middle East and the Asia Pacific, EQUiTOR has delivered a little over $ 5 bn in unlocked value for businesses across a variety of industries and conglomerates. EQUiTOR has refined its founding philosophy into three disruptive business practices: 1) Value Recognition: To put a defendable fair value to these intangi...