ERZ

The story started in 2012 when young Sergey Miachin (co-founder and Game Director of ERZ) developed his first game at a hackathon. The idea was to develop a game with sticky gameplay just in two days. Thus, the game called Mines was born. It had just one simple mechanic: mining crystals, and it is this mechanic, which became the core gameplay. Through the next ten years, Sergey remained the single developer, but he succeeded to engage thousands of gamers with zero marketing. The game matured (as well as Sergey) and turned into an MMO with an open underground world, its economy, politics, and order of life. Despite simple graphics and not very friendly UX/UI, players continued to return again and again. Dozens of clans were founded, which caused the saturation of political life within the game and led to ornate situations involving hundreds of real people fighting for their positions and opinions. The Mines game has become the lifestyle for thousands of players, who lived, deve...