ETRO is New Tradition, the sum of artisan know-how and creative experimentation.
The entrepreneurial venture began in 1968, when Gimmo Etro, the brands visionary founder, launched a production of highly prestigious fabrics using noble and natural fibres, which he embellished with original designs and innovative colour ways.
In 1981 the furnishing textiles line made its debut. The Paisley motif used to enrich the first collection was set to become ETROs mark of identity.
The product range added another string to its bow in 1984 with leather goods and the bag collection in Paisley jacquard fabric.
The launch of the home accessories and complements collection, in 1986, and the creation of the perfumes division, in the late 1980s, consolidated the brands lifestyle concept.
The 1990s saw the unveiling of the first mens and womens pret-a-porter collections, their inventive and recherche style earning the label instant recognition.
The materials, the workings and a special talent with prin...
