European Marketing and Management Association

History and Goals The European Marketing and Management Association (EUMMAS), founded in 2007, is a professional organization that focuses on promoting research and education in the fields of marketing and management. EUMMAS aims to provide a forum for academics, practitioners, and policymakers to exchange ideas and insights related to marketing and management, and to facilitate collaboration and networking opportunities. EUMMAS offers a range of services to its members, including the publication of academic journals, hosting of conferences and workshops, and access to research and educational resources. The association also engages in advocacy and policy initiatives to support the development and growth of the marketing and management professions. EUMMAS has members from across the Globe, including academics, researchers, business professionals, and students who are interested in marketing and management. The association is committed to promoting excellence and innovation in t...