Every Store Perfect

Traditional Brick & Mortar retailers are dying more quickly than expected because, despite all the talk, they just cant deliver consistently perfect shopping experiences. If anything, the in-store shopping experiences are getting worse; and this failure is in stark contrast to the constantly improving on-line shopping experience. Every failure at the shelf, every indifferent or rude sales associate, and every failed attempt at customer service drives consumers out of stores and into their phone for their next purchase. Traditional retail will either live or die by the experience provided to shoppers, and the speed at which the growth of online buying is taking of the shopper wallet paints a bleak report card. For over a decade the Industry has chanted Get Closer to the Consumer, and Shopper Experience, yet the dismal experience in the stores spirals downhill. If the answer is known so clearly, why is Brick and Mortar Retail failing so badly, and why does it continue to fail? The...