FF Group Bulgaria EOOD

Elmec Sport Greece, currently part of Folli Follie Group, has started its collaboration with Nike in 1978, as its first distributor in Europe. In light of the strong partnership, Nike trusted the companys development and offered the territories of Romania and Bulgaria. FF Group Bulgaria EOOD is a trade company established in 1997 and it functions as a NIKE official representative in the country. In Spring 2002 the first NIKE Only Store in Sofia opened. During 2005 Elmec Sport Ltd. acquires the exclusive rights for representation of the legendary Converse products. As an exclusive representative during 2009 Elmec launch on Bulgarian market the Australian brand UGGs original products. In the spring of 2011 Elmec Sport opened a boutique in the U.S. fashion brand Juicy Couture. In 2013, the company launched 2 completely new to the Bulgarian market fashion retail stores: the Greek jewelry, watches & fashion accessories boutique Folli Follie and the multi-brand store Collective offering l...