FREE AGENT

FREE AGENT, located at the Walden Galleria Mall, is a spy-inspired mens and womens clothing store driven by strong marketing and film noir visuals. Combine the recent growth of demand for brick and mortar retail across the US with the intrigue of top media influencers like The Americans and Homeland. Add a surge of interactive avatar games. Then combine them all into a unique clothing boutique called FREE AGENT. The location for this transformation is Buffalo, NY. Home to the first citywide electric light in the country, Buffalo, with its diverse population, venerable vintage buildings and close proximity to Canada, is finding a resurgence among Millennials. Buffalo is also the hometown of a 24-year-old entrepreneur, a Millennial himself. He brings to life a concept that is different, interactive and directly designed for Millennial mass consumption. Its FREE AGENT: a clothier... a brand... an experience. Each month the brick & mortar store FREE AGENT will follow a fictional lea...