Generation Brands

Generation Brands (GB) is one of Americas leading lighting and ceiling fan companies serving the electrical wholesale, home improvement, home decor, and building industries. Generation Brands aims to appreciate and build on the individual competencies of each brand. All of our brands have a proven track record, a strong reputation and a range of products and designs which provides value and growth for our customers and end-users. We continually make strategic marketing investments and develop operating and product synergies which enhance our brands value to the many markets we serve. Our key brands include: Feiss, LBL Lighting, Monte Carlo Ceiling Fan Co., Sea Gull Lighting and Tech Lighting. GB Core Purpose: At Generation Brands, we bring together the very best lighting brands, and through collaboration, make them even better. We achieve this by leveraging joint innovation, global sourcing and by sharing best practices. GB Careers: The company employs almost 600 team mem...