Genesis Seating

Founded in 1994, Genesis Seating was established to fit a growing need for a product-complete supplier in the furniture marketplace. Outsourcing is a trend that continues to gain momentum, as leaders in most industries are focusing on value-creation measurements and investment return methodologies such as Economic Value Added (EVA), Return on Invested Capital (ROIC), and flexible cost structures. Reducing, or even eliminating, manufacturing and all of the functions that support it allows a company to significantly reduce capital requirements as well as respond quickly to changing economic conditions. While Genesis initially focused on curved plywood seating, it soon evolved to include significant non-Davidson components and assemblies. Even the term seating in the name is now misleading, as we produce several casegood items, screens, tables, etc. Over time, Genesis has also developed product development and engineering functions for our customers, significantly reducing the fixed o...