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The German Audit Bureau of Circulation (IVW) has neutrally and objectively recorded and audited the distribution of advertising media since 1949. With the establishment of the IVW, media providers (publishers), advertisers and advertising agencies created an effective controlling system which is under their joint supervision. Almost all relevant advertising media categories are covered under the umbrella of the IVW: newspapers, magazines and other periodically appearing press products, broadcast media (radio and TV), cinema advertising and digital media.The underlying idea is simple and obvious. In order to function, the advertising market requires performance data regarding the advertising media that are offered...
Ivw,werbeträger,prüfung,validierung,digital,print,paid content,kino,funk,medien,auflagen,page impressions,visits,audit,circulation,szm,infonline,joint industry commitee,jic,markt-media-analysen,agof,agma,agf,verband,werbewirtschaft,and zaw
German audit bureau of circulation (ivw) operates in the Non-profit organizations industry.
German audit bureau of circulation (ivw)'s revenue is 11m - 100m
German audit bureau of circulation (ivw) has 11 - 50 employees.
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