GiftsDirect.com

In 1987 when Lulu OSullivan started on her journey as an entrepreneur she did so on a moped with 2,000 in her back pocket and the spirit of her shopkeeper grandmother driving her forward. Having completed a start your own business course because she couldnt find a job in a recession Lulu went on to weather many economic storms in the past 30 years, building two thriving, innovative businesses, winning numerous awards along the way and supporting Irish producers at home while successfully promoting them around the world. Staring off selling teddy bears via newspaper ads and some quirky PR she grew the business into giftsdirect.com in the late 1990s. It was one of Irelands first ecommerce websites and ultimately became its largest online gift shopping destination laying out a vision to provide the best gifting experience and to become the No. 1 digital Irish gift company in the world. The purpose of Gifts Direct is to enrich the joy of giving by curating unique, meaningful Irish g...