Godiva Greater China

For the past ninety years, Godiva has led the chocolate category through its pioneering innovation and impressive culinary artistry. Godivas heritage is rooted in its founding familys skilled craftsmanship and passion for chocolate, which is upheld today by Godivas five Belgian-trained chef chocolatiers. In 1926, Pierre Draps Sr. began making pralines at his confectionery workshop in Brussels. His children, Joseph, Francois Yvonne and Pierre Jr., all worked for the family business from an early age Pierre Draps Jr. later described himself as being born into chocolate. Today, Godiva has over 600 boutiques and is present in over 100 countries around the world from Europe to Asia, from North America to the Middle East. The chocolatier also operates through franchise and licensing agreements and global travel retail. Godivas innovation pipeline is fueled by five expert Belgian-trained chef chocolatiers who are based across the US, Belgium, China and Japan. Although located in diff...