G&R

G&R is a specialty marketing research firm that focuses on helping companies improve brand stories, communicate more effectively, and advertise more efficiently. The companys unique toolkit of online, real-world, mobile and neuro-physiological communications research solutions are used by advertisers, agencies, media companies and consultants to understand and segment audiences, develop positioning and messaging, assess communication alternatives and optimize recommended plans. Founded in 1948 by George Gallup and Claude Robinson, G&R innovated many of the research techniques now standard in the industry and helped shape modern advertising messaging. It maintains one of the largest knowledge bases on advertising effectiveness in the...

Positioning and segmentation,message development,concept and copy testing,tracking,claims substantiation,medium influences,spokesperson testing,sponsorship evaluation,content marketing research,advanced persuasion,transportation,buzz,and neuro-marketing

G&r operates in the Market research industry.

G&r's revenue is $55.50m

G&r has 51 - 200 employees.