Grnn A/S

Grnn creates, builds and acquires Scandinavian beauty brands. We aim to be the leading international authority in Nordic Beauty with strong Scandinavian values. Grnn is the Icelandic word for green, and we have chosen this as our company name as a Scandinavian reference to the universal green symbolism. Green symbolises new beginnings and growth. It signifies renewal and abundance, and it evokes a feeling of hope, responsibility and energy. All words that describe us as a company. We are the parent company of the market leading Danish makeup brand Nilens Jord; the fast growing beauty brand Miild, and FLORA DANICA BEAUTY - the premium beauty brand inspired by the iconic Danish encyclopaedia Flora Danica from 1761. We are also a subsidiary of Matas Group; the leading Nordic beauty retailer with revenues exceeding one billion