Groupe La Piazzetta

The first La Piazzetta restaurant opened in 1989, on Rue Saint-Jean in Quebec City. The name means little public square in Italian, and La Piazzetta enjoyed overnight success with a concept that is unique in the city: square thin-crust pizza. A year later, to meet ever-rising demand, the founders opened a second location, on Rue Cartier. In 1991, a third La Piazzetta opened up shop, this time in Levis. The owners seized the opportunity to improve the setup, expand the offer and create a central kitchen to serve the three locations and provide uniform quality. It was at this time that the first franchise opened in Sainte-Foy, on Chemin Saint-Louis, quickly followed by a second, in 1992, on Rue Saint-Denis in Montreal. Jumping from 14 to 20 locations in 1998, the network began to attract more and more investors. Backed by a very high-quality product, the directors invested all their efforts in expanding the network. The La Piazzetta concept was overhauled, and public acclaim was qu...