Grove Broadcasting Co. Ltd. (IRIE FM)

IRIE FM officially went on air on August 1, 1990 as a 24-hour Reggae music station. IRIE FM had reggaelutionised the airwaves with its Reggae format. Never before has Jamaica and her people been exposed to Jamaican culture and music in the way IRIE FM has done it. IRIE FM has developed a personal relationship with its listeners, unprecedented in Jamaican media as the acronym states Innovative Radio Inspiring Everyone. And so, the greatest love story in Jamaican radio began and has become a growing force. In no time, IRIE FM carved out a special niche and endeared a large, loyal audience, becoming the peopleis number one radio station. IRIE FM has arguably presented more fun, topical, current, controversial and relevant issues, than anyone else in the industry. The radio station has become more than just the Mecca of Reggae music and Jamaican culture. It is the home of the hottest group of announcers and selectors assembled in Jamaica. IRIE FM is to Reggae music and Jamaican cultur...