Haighs Chocolates

It was 1st May 1915, when Alfred E Haigh opened the doors of the very first Haighs Chocolates store at number 34 King William Street, Adelaide. Alfred began adding his own flavour to the industry and in 1917 he started producing chocolate-covered fruit centres, which we still make today. In 1919 Alfred bought land behind the family home at Parkside South Australia where he built a small factory, now the Visitors Centre. In 1922, he moved shops to the Beehive Corner still our Adelaide flagship store. Sadly, in 1933, Alfred passed away suddenly. His son Claude took over the running of the business. Alfreds grandson, John Haigh, joined the business in 1946 with a vision to take Haighs chocolate making to new heights. He trained in Switzerland with Lindt and Sprungli and visited the US to look at production, shop styles and marketing. John revolutionised the way we manufactured our chocolate and in 1959 became Managing Director. Business continued to grow and John looked for other oppo...