Happy Home Srl

The world of retail is undergoing an unprecedented wave of innovation. Technology, of course, plays a major role, but it is not the only force at work. New business models are appearing that will have a profound influence across the e-commerce and wider retailvalue chain. At the same time, consumer behaviors and expectations are evolving. Consumer e-commerce today is largely driven by price and convenience: a good deal on products that are delivered quickly. A smaller but growing number of consumers are starting to want more from e-commerce, for example, wanting the ability to discover unique goods they will not find in big-box retail chains. By 2026, these fundamental desires will still exist, but consumer expectations of the e-commerce experience will have changed drastically, along with the shopping experience. The desire for instant access and fast turnaroun...