Harmony Labs

We are a media research lab, using science, data, and creativity to research and reshape our relationship with media. For more than a decade, Harmony Labs has helped storytellers and strategists, decision makers and dreamers, harness the immense power of media to shape a positive, pluralistic future. With the Narrative Observatory, for the first time ever, were harnessing powerful industry relationships to deliver one-of-a-kind data infrastructure that empowers partners to find, reach, and resonate with the right audience in todays media minefield. The Narrative Observatory delivers audience-based insights, narrative and network analysis, and empirical validation of cultural strategy and contentall derived from the actual behavior of real people and true audiences, not survey results, demographic groups, or inauthentic online activity. We work with a wide range of partners on issues of existential importance, like climate, gun violence, political corruption, artificial intelligence...