HSY

HSY is Pakistans leading brand in the Couture and Wedding wear category.The brand is best known for combining contemporary silhouettes with the traditional techniques of old, drawing inspiration from distinctly Pakistani and Middle Eastern aesthetics peppered with Western influences. Easily recognized as one of the biggest names in fashion & media in the region, Hassan Sheheryar Yasin is the creative force behind the brand and has been referred to as the New King of Couture by Harpers Bazaar magazine. Celebrating 24 years in the industry, Hassan himself holds an honors degree in Couture from the Pakistan School of Fashion Design, an affiliate of La Chambre Syndicale De La Couture Parisienne, France. Hassan is also one of the founding members of the PFDC and the recipient of multiple Designer of the Year awards, including the Ahlan Fashion and Lifestyle awards, the Lux Style Award, the Most Stylish Fashion Icon at the MTV Style Awards and Style Guru of the Year by Indus Style Awa...