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Who? Pharmas experts in path-to-market strategy, positioning and applied innovation. What? IDEA Pharma is a Path-To-Market Strategy practice. Applied Design Thinking in early phase. Where? Offices in UK & New York City, working with clients globally. Why? Choosing a path to market successfully is a discipline, and like any discipline, it is best performed by specialists. Pharma works with IDEA to develop options for the best path to market: clinically and commercially. IDEA supported the strategic direction and positioning for 8 out of the top 15 pharma product launches between 2015-2020. No other company comes close. IDEA has been lucky...
Strategic marketing,disease area strategy,scenario planning,differentiation,communication strategy,advisory meeting,ideation,path-to-medicine strategy,and path to market strategy
Idea pharma | from r&d to rxd operates in the Business consulting and services industry.
Idea pharma | from r&d to rxd's revenue is 11m - 100m
Idea pharma | from r&d to rxd has 11 - 50 employees.
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