IDS Technologies

Corporate Communication helps an organization to create distinctive and appealing images with its stakeholder groups, build a strong corporate brand, and develop reputation capital by monitoring sentiment. To achieve those ends, all forms of communication must be orchestrated into a coherent whole, and success criteria developed that enable measuring the effects of the organizations communication on its reputation and value. To achieve this communication agenda, there are some unique responsibilities for a corporate communicator. These responsibilities include to flesh out the profile of the company behind the brand (corporate branding); to develop initiatives that minimize discrepancies between the companys desired identity and brand features; to indicate who should perform which tasks in the field of communication; to formulate and execute effective procedures in order to facilitate decision making about matters concerning communication; to mobilize internal and external suppor...