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Illumina, the disguised market research festival organised by MDI has been providing companies the unique opportunity to study consumer behaviour through creative disguised market research, designed by the students of MDI, under the guidance of faculty. With a successful track record of 21 years, Illumina is a cost effective medium of research conducted in the heart of Gurgaon attracting a footfall in excess of 8000. Illumina consists of four different formats. Urban Illumina is celebrated as a Diwali Mela in the MDI grounds with glimmering lights and huge fanfare. With an aim to gauge the mind-set of the rural consumer,...
Education,market research,and consumer behaviour
Illumina: the market research club of mdi gurgaon operates in the Market research industry.
Illumina: the market research club of mdi gurgaon's revenue is 11m - 100m
Illumina: the market research club of mdi gurgaon has 11 - 50 employees.
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