Imperial Auto

Our story dates back to 1947, with the opening of a motor dealership in downtown Johannesburg that became the first building block in the IMPERIAL Group. Our group now employs over 51 000 people and has the largest network of motor dealerships in South Africa, representing all the countrys major vehicle brands. Our original dealership also laid the foundation for IMPERIAL AUTOMOTIVE retail division now known as IMPERIAL AUTO. Today, IMPERIAL AUTOs activities incorporate the sale of new and used vehicles, finance and insurance as well as parts and servicing for passenger and commercial vehicles. As a decentralised organisation, we take great pride in our entrepreneurial spirit and remain true to our vision: to delight our customers in all that we do. Imperial Auto is the largest retailer and distributor of Passenger Cars and Commercial Vehicles in South Africa, with a network of more than 130 brand outlets across the country. All the major vehicle brands are sold through this wi...