Imperio Bonanca

Companhia de Seguros Bonanca was founded in 1808 and his first policy was issued in the 30th Sep 1808. It was a very dificult time right in the middle of Napoleonic wars, the Royal family s escape to Brasil, the country was ocupied by the French troops, the liberation war. It was time to regenerate the country, and, the company s moto reflected that. Depois da Tempestade vem a Bonanca (After the Storm comes a calm). Conpanhia de Seguros Imperio was founded in the 1st Jul 1942 to insure the biggest risks of the CUF group (from the same owner). Both companies went trough several consolidation processes untill now. Bonanca was merged with Uniao Comercial in 1838. In 1975 it was nationalized and merged with Uniao, Ultramarina and Comercio e Industria. In 1990 was sold to the BCP group becoming a private company. Imperio was one of the first Portuguese companies to invest in publicity and to create a strong corporate image. In 1963 created the Homem Imperio (Imperio Man), a sp...