IndianRoots.com - NDTV Ethnic Retail Ltd

http://www.indianroots.com/about-us/ Lets start from the beginning. When our family and friends abroad talked about missing Indian television - the soaps, the dramas, the news, the hindi movies it made sense for us, NDTV, as broadcasters, to extend our television channels distribution across continents. The response was very positive as people felt connected to India, despite the physical distance. We wondered what else people away from home missed...and then it struck us. It was all the small things that make us Indian. Big red bindis, intricate embroideries, hand spun silks, complex cutwork, simple cottons and the mystery of a perfectly draped saree. Driven by this vision to connect or reconnect Indians to their roots, we travelled across our country to bring together some of the best Indian designers, the finest traditional weaves and the brightest Indian colours. An NDTV venture in partnership with Indias best designers and finest craftsmen, Indianroots delivers heritage ...