IRANI CORP (FACTORY 54)

Irani Corp (also known as Al-srad Ltd.) is the exclusive representative of the worlds leading fashion brands in Israel using a variety of marketing channels: wholesale, multi-brand retail stores, mono-brand flagship stores, and e-commerce. It is a private company owned by the Irani family. Over the past three decades, Irani Corp created long terms and successful relationships with the leading international brands. the company revolutionized the Israeli fashion market by creating a premium retail environment for leading international brands and establishing a world-class infrastructure to ensure that each brand receives the highest level of service. The operating model of the company manages individually each of the leading brands by a brand manager and dedicated team while enjoying the synergy of being part of the leading premium fashion company in Israel, allowing top-of-the-line logistics, finance and IT services for all its brands. Our direct to consumer distribution chan...