James River Association

The James River Association (JRA) was founded in 1976 and is a member-supported, non-profit organization dedicated to the protection and restoration of the James River. We believe if you change the James, the James will change you! OUR MISSION: The mission of the James River Association is to be a guardian of the James River. We provide a voice for the river and take action to promote conservation and responsible stewardship of its natural resources. OUR VISION: To see a fully healthy James River supporting thriving communities. WE PROTECT: JRA monitors the river, responds to problems, seeks policy changes, and implements on-the-ground projects to restore the rivers health. We protect through our Watershed Restoration, James Riverkeeper, and River Advocacy programs. WE CONNECT: JRA helps communities benefit from the river by increasing river access, supporting river-related events, and implementing volunteer projects. We connect through our Environmental Education and Communit...