Journal of Advertising

The Journal of Advertising is the premier journal devoted to the development of advertising theory and its relationship to practice. All research related to all types of advertising will be considered for publication. This includes advertising effectiveness, advertising ethics, global advertising issues, and methodological issues, along with the economic, political, social, and environmental aspects of advertising. Queries regarding the appropriateness of a topic and its fit with the scope of the Journal may be emailed to the Editor-in-Chief Dr. Shelly Rodgers at jaeditor@missouri.edu prior to submission of a manuscript. JA is listed in the Journal Citation Reports with a 2019...

Advertising theory,advertising creativity,branding,celebrity endorsement,cross-cultural communication,digital advertising,emotions in advertising,environmental advertising,gender roles,healthcare and pharmaceutical advertising,integrated marketing communication (imc),media landscape,media multitasking,product placement,public policy and advertising,online privacy,security and safety,sponsorship,social media,artificial intelligence,and computational advertising

Journal of advertising operates in the Advertising services industry.

Journal of advertising's revenue is 11m - 100m

Journal of advertising has 11 - 50 employees.