Journal of Marketing

The AMA Journal of Marketing (JM) is the premier outlet for substantive research in marketing. This substantive focus means that articles published in JM provide theoretical and empirical research insights into real-world marketing problems. JM is a scholarly and professional journal that disseminates knowledge that is informative to and actionable by marketing managers, public policy makers, and societal stakeholders engaged with marketing. Since its founding in 1936, JM has played a significant role in shaping the content and boundaries of the marketing discipline. Shrihari (Hari) Sridhar, Editor in Chief Cait Lamberton, Coeditor Detelina Marinova, Coeditor Vanitha Swaminathan, Coeditor

Marketing,journal,consumer behavior,strategy,management,modeling,advertising,branding,social media,mobile marketing,sales,customer relationship management,digital marketing,customer experience,engagement,communications,marketing research,metrics,global marketing,and corporate social responsibility

Journal of marketing operates in the Research industry.

Journal of marketing's revenue is 11m - 100m

Journal of marketing has 11 - 50 employees.