JOY GROUP

WHO WE ARE JOY GROUP(Shanghai Juyi Cosmetics Co., Ltd.) is Asias leading beauty company on a mission to Create a world of beauty that brings joy to everyone. With a direct-to-consumer approach, we have established a network of flagship stores on major e-commerce platforms and over 60 monobrand boutiques offline. Our strategic collaborations with key retail partners have resulted in a presence spanning 10,000+ points-of-sale across China. Over 60 million consumers in total were served through our DTC channels. We are backed by prominent investors with both global and local backgrounds, including General Atlantic, Tencent, and Shunwei Capital. Since 2020, JOY GROUP has actively expanded its reach into overseas markets, gaining significant traction in Japan and ASEAN markets. The GROUP aims to further extend our presence to high-growth potential markets such as Australia, Canada, and the Middle East. OUR BRANDS - JUDYDOLL: Color, Fresh, Fun. JUDYDOLL is the #1 brand in China for e...