Kaleidoscope Hair Products

Founder & CEO, Jesseca has always had a vision. In 2013 she started a salon called Kaleidoscope Hair Studio. Within six months, business was booming. The salon was beautiful, extremely busy and a huge success. However, everything Jesseca built was destroyed one night in December when Jessecas salon went up in flames. She could have been defeated, but instead she turned to God. So she opened a temporary location and got back into her salon to make it even better. Thats what she did. In April of 2014 Jesseca reopened an even bigger and better salon. Not only did she learn how to leverage social media and marketing to increase visibility for her business, but she launched her own line: Kaleidoscope Hair Products. Jessecas first viral campaign was called Edge Police, a remake of COPS. She and friends ran around the city slicking down edges in cop uniforms from Party City - recording all with a cell phone. The campaign eventually lead to millions of dollars in sales. Shhe then realize...