Khalaf Stores

Fareed Khalaf and Sons Company, is one of the oldest and most prominent company names in Jordan. After the passing of our founder, Fareed Khalaf Sr. in 1990, the name was amended in 1991 to Fareed Khalaf Sons Company - Khalaf Stores, and is currently managed by the next generations. In 1952, the company started its business operations in retail by introducing the first self-service premium retail outlet in Jordan. By the early 1960s Khalaf Stores became an official FMCG distributor. In 1994, Khalaf Stores decided to shift the business, focussing more on the distribution of top brands, by taking the decision to spin off its retail outlets. During the late 1990s, the company decided to form a separate division to handle luxury wines and spirits with its own dedicated team. After achieving growth with Nestle Nespresso, Khalaf Stores decided to establish a specialised subsidiary in 2008 under the name Superbrands for Investment and Trading Co Ltd to handle all the super premium coffee...