KromLab

KromLab is the Research & Development entity of XOMAD, one of the oldest influencer marketing agencies in the business. Our Ho Chi Minh based team loves brainstorming over happy hour, lunch breaks with live music, and (totally optional) team workouts. As a part of the XOMAD family, we have worked with Fortune 500 brands, including Unilever, LOreal, Nivea, Paul Mitchell, ShowTime, and more to develop effective influencer campaigns. We ensure brands their audiences with creative influencer-generated content that in turn affects real-world sales. Specifically, we are developing the following: 1 - A data mining and profiling system that automatically identifies and profiles lifestyle influencers on social media (currently Instagram & Twitter). We are applying many AI and machine learning techniques from analyzing the text of what people wrote on social media with NLP to analyzing images to understand the context of the image using deep learning models. 2 - A trend detection engine t...