Kuyichi Pure Goods

Originated from astonishment 1998, Central Peru. The garment district is packed, damp and dusty. We see pollution and exploitation everywhere. Out in the open. Were stunned; no one is trying to hide it. Harmful, synthetic, wasteful production. We got worked up. Why not go organic? It would mean the world. We confronted big fashion brands. None of them was interested, let alone committed. It wasnt the hype. Yet. So we decided to show the world. Denim is destined to be organic. Kuyichi was born. Shift the growth We didnt stop there and agreed on one thing; Well always act beyond the hype. Beyond obsolete fashion conventions: Fast is not better and sales promotions are like force-feeding. We should outgrow the idea that more is better, and grow character instead. We love to develop alternative sustainable fabrics. We love to reduce, reuse, recycle and repair. Sustainability shouldnt be the next generations job. We see it as our mission. Now...