LARUSMIANI

Larusmiani is the oldest luxury clothing and tailoring brand on Via Montenapoleone, the heart of Milans fashion district and emblem of Italian style. Guglielmo Miani first established his tailoring business in 1922 in Milan. His creativity and determination meant he soon made a name for himself and gained the esteem of artists, men of letters, politicians and businessmen. A key factor in businesss success, in addition to bespoke suits, was the production of raincoats, begun in 1936, the year when English trench coats started to be in vogue. It was the raincoat which inspired the companys name; the unmistakable logo sewn into every Larusmiani garment the seagull, larus in Latin - was chosen for its waterproof plumage and the values of freedom and independence it embodies. During the fifties, he began developing trade in textiles in addition to the tailors shop. Miani started to import fine fabrics from England, and was the first to import the famous vicuna, the worlds most prized...