Lee Mathews

The brand genesis of Lee Mathews is the stuff of cinematic narrative: a creative who was an illustrator and art director for Vogue Australia starts making clothes for herself and her friends on the kitchen table, upgrading to a small workshop in Sydneys Newport when demand increased and babies and dressmaking pins became incompatible. By retaining the core belief that she should simply, make good things, the brand has navigated its way, quietly but determinedly, to be a global fashion force selling not only locally in Australia but through respected international platforms as well. I dont think of the clientele for my brand in terms of generic demographics. I think of my friends, my staff, the people I admire and I consider their lives and what will give them ease and beauty, says Lee. As much as she considers the way her customers live she has always been driven by the space, the context in which her designs are presented. Architecture, art and objects of craftsmanship are an est...