LightsAmerica

From the start, our focus has been to solve the Web marketing challenges that independent lighting retailers face. Our turnkey internet solutions deliver comprehensive marketing strategies that help brick-and-mortar showrooms become more competitive online and in their marketplace. Our Light Bulb Moment Our founder was a successful Chicago lighting showroom professional and former owner of a lighting store in the western suburbs of Chicago. To deliver the best customer service, he and his sales staff would dedicate multiple hours with customers to show them a variety of fixtures from the multitude of manufacturers. To quote a fixture, they would spend even more time rummaging through more paperwork to locate the right prices. Frustrated by the volumes of lighting catalogs, reams of pricing sheets and the continual product updates that his showroom had to keep straight, he began thinking about a simpler way. Why not use computers and the Internet to develop a more efficient and ef...