Lindstrom Company

THE WAY WE DO BUSINESS HAS CHANGED Profound statement, right? But think about it. Years ago we bought in to this concept-type thing called brands. It let us co-own a sticky, lovey connection with our customers. Then, we invested in state-of-the-art tech systems designed to automate daily drudgery and intangible complexities. This was so our people could spend their time really using their brains. What we called efficiency. Following this, we instituted a proliferation of KPIs to quantify absolutely everything we do. It was all supposed to work smoothly, efficiently, profitably. Except, somewhere along the way we lost the plot... Brands have now got locked into departments. Systems have started dictating how we spend our time and energy. Swamped by the minutiae of maintaining the system, our people became ever more challenged to use what little additional time we could spare them to innovate across a variety of ever-hot topics. All the time, conflicting KPIs duke it out across depa...