LingYue

As the first independent digital company within BMW Group worldwide, LingYue was incorporated in January 2019, as a 100%-owned subsidiary of BMW Brilliance Automotive. LingYue has the important mission of acting as BMWs data center, data service provider and technology and innovation incubator in China as BMW undergoes its customer-centric digital transformation. LingYue creates value as a competence center, a service provider and an innovation incubator for BMW Groups continued growth in China. It focuses on spearheading digital transformation in marketing, sales management and customer lifecycle management. LingYues offers and services include developing and deploying digital solutions, big data solutions, providing CRM, E-commerce, and digital marketing services, collaborating with partners and third parties to offer value-added service content to BMW Group customers and service users, and delivering coaching and enablement services that facilitate digital transformation at BMW ...