Livraria Lello

Livraria Lello is the most iconic Portuguese bookshop and one of the most iconic in the world. Open since January 13, 1906, at Rua das Carmelitas, in Porto, the history of Livraria Lello is above all a story of daring. In recent years, with the arrival of the Pedro Pinto family, Livraria Lello has been living a second life. First and foremost, with the launch of the innovative book discount voucher, which revolutionized the business and allowed investment in the restoration of the building, in the launch of a collection of literary classics and in a dynamic and free cultural program. We grew in book sales and in the number of visitors, and we also grew in national and international media exposure and in partnerships with major global brands. We are not an ordinary bookstore. In addition to the purchasing, finance and store management departments, we have a marketing and communication department and even a creative director. The Book is at the center of all our work, but we perpetu...