Look East

Looking for a public relations agency? Look East. In todays food system, the success of your business depends on whether or not consumers and other stakeholders trust you. Thats why we focus on helping your business or organization grow trust, so you can keep your social license and maintain your freedom to operate. How do we go about growing trust? Our peer-reviewed and published trust model shows that trust is based on three essential elements - influential others, competence and confidence. Influential others include family, friends and credentialed experts. Competence is the science and information that validates what you do. Confidence involves showing your customers and stakeholders that you share their values, and its the most important factor of all. In fact, our research shows that shared values are 3 to 5 times more important in growing consumer trust than just providing information. Shared values are what connect us. They help us realize that we often care abo...