LOOK Marketing

Lets LOOK at a story. A friend who we worked with over a dozen years ago joined a new, global, segment leading company as their CMO and called us to help him. His new company was doing well in the recreational/outdoor products space yet he knew they could do better and needed to evolve to continue their leadership position and grow. The focus was to evolve from being a manufacturer to a consumer focussed retail brand. A challenge we helped him accomplish in his previous leadership position. His new company sold good products and had a very solid distribution network. The products were sold by noting features. These products were escape products, lifestyle products, products people didnt need, yet emotionally, NEEDED. We went to work and tapped into our passion for products that are fun and began help create a strategically sound plan to showcase their brand emotionally. We complimented their existing strengths of good, molded plastic designs - the tangible thing people buy -...